Guru captures tribal knowledge and delivers the exact answers reps need, exactly when they need them, by surfacing verified information directly in the tools they use every day without forcing them to search.
Guru transforms how teams access and maintain institutional knowledge. The platform captures information from documents, conversations, and expert brains, organizing it into Cards that contain discrete, verified answers to specific questions. Browser extension and app integrations surface relevant Cards proactively based on context, showing competitive intelligence during discovery calls, product details while writing proposals, or objection handling during negotiations. Verification workflows ensure information stays current with automatic reminders when Cards need review and clear ownership for each knowledge area. AI-powered suggestions identify knowledge gaps by detecting questions people ask repeatedly without documented answers. Search works across all connected tools, finding information whether it lives in Guru, Google Drive, Confluence, or Salesforce. For sales teams drowning in Slack questions, outdated battle cards, and inconsistent answers, Guru provides the knowledge infrastructure that scales expertise across your entire organization.
Key Features:
- Proactive knowledge delivery: Surface relevant information automatically based on what reps are working on
- Verification workflows: Keep knowledge current with automated reviews and clear content ownership
- Browser extension: Access verified answers directly in Gmail, Salesforce, LinkedIn, and other daily tools
- AI gap detection: Identify missing knowledge by analyzing repeated questions and information requests
Who It's For: Guru is ideal for fast-growing sales teams where institutional knowledge lives in people's heads or scattered documents. It's perfect for organizations tired of Slack becoming a knowledge graveyard, teams with complex products requiring frequent reference materials, and companies wanting to reduce ramp time for new reps.
Guru makes every rep as knowledgeable as your best veteran seller.
