Foundry Intent

Foundry Intent identifies technology purchase intent from millions of IT professionals and business decision-makers consuming content across Foundry's portfolio of enterprise technology media brands including CIO, Computerworld, CSO, and Network World.

Foundry operates leading technology media properties that attract CIOs, IT directors, security leaders, and technology decision-makers researching enterprise solutions. Foundry Intent tracks this content consumption to identify which accounts and contacts are actively researching specific technology categories and solutions. The platform monitors engagement across thousands of articles, white papers, case studies, webinars, and research reports to understand research behavior at both account and individual levels. You get visibility into which companies are researching your category, which specific individuals are engaged, what topics they're most interested in, and how their research intensity is trending over time. Intent signals include content views, downloads, webinar attendance, and engagement frequency across your relevant topics. This data integrates with your CRM and marketing automation to enrich existing records and trigger personalized outreach based on research activity. Foundry Intent is particularly strong for enterprise IT infrastructure, security, software, and digital transformation solutions where senior IT leadership makes purchasing decisions. The platform also includes lead generation through content syndication, letting you capture direct contact information from prospects downloading content related to your solutions.

Key Features:

• Enterprise IT media network: Track intent across trusted technology publications reaching senior IT decision-makers
• Contact-level signals: See specific individuals researching topics, not just account-level data
• Content consumption tracking: Monitor engagement with articles, whitepapers, webinars, and research
• Lead generation integration: Combine intent data with content syndication for direct lead capture

Who It's For: Foundry Intent is designed for technology vendors selling enterprise IT solutions to CIOs and senior technology leaders. It's especially effective for infrastructure, security, and software companies targeting large enterprises where reaching technical decision-makers during their research phase is critical.

Foundry Intent delivers purchase signals from IT leaders researching enterprise technology.