Persana AI

Persana AI transforms sales research from a manual, time-consuming bottleneck into an automated intelligence engine, combining 75+ data sources with AI-powered enrichment to build deeply researched prospect lists and generate personalized outreach based on comprehensive insights.

Persana AI acts as your prospecting research team, automatically gathering and synthesizing information from dozens of data sources to give you a complete picture of each prospect. The platform pulls data from contact databases, intent signals, technographic providers, news sources, social media, and more, then uses AI to identify the most relevant insights for personalization. Trigger event tracking monitors job changes, funding rounds, product launches, leadership changes, and other buying signals that indicate perfect timing for outreach. The AI research assistant automatically gathers and summarizes key information about prospects and their companies, eliminating hours of manual research. You can then use these enriched insights to generate personalized messaging that demonstrates genuine understanding of each prospect's situation. Integration with your CRM and sales engagement tools lets you seamlessly move from research to outreach without switching platforms.

Key Features:

• Multi-source enrichment: Combine data from 75+ providers in one workspace for comprehensive prospect intelligence
• Trigger event tracking: Monitor job changes, funding rounds, and other buying signals that indicate timing
• AI research assistant: Automatically gather and summarize prospect insights to eliminate manual research
• Personalization at scale: Generate contextual outreach based on enriched data and comprehensive intelligence

Who It's For: Persana AI is built for sales teams doing account-based prospecting who need deep research and personalization. It's ideal for teams targeting enterprise accounts, complex buying committees, or competitive markets where surface-level outreach doesn't work.

Persana AI turns hours of research into minutes with AI-powered intelligence.