Factors.ai

Factors.ai provides account-level analytics and multi-touch attribution that helps B2B teams understand which marketing and sales activities drive pipeline, how accounts progress through the buyer journey, and where to focus resources for maximum revenue impact.

Factors.ai tracks every touchpoint accounts have with your brand across channels including website visits, content downloads, ad interactions, email engagement, product usage, and sales activities to build complete account journey maps. The platform uses account-based analytics to show engagement at the company level rather than individual sessions, revealing which accounts are actively researching, how many touchpoints they've had, and which teams or personas are involved. Factors.ai provides multi-touch attribution modeling that shows which campaigns, content pieces, channels, and activities influenced each deal throughout the entire funnel from awareness to close. Sales teams see which accounts are engaging most heavily, what content resonates with different personas, and which channels drive the highest-quality pipeline so they can prioritize outreach and tailor messaging. The platform identifies anonymous website visitors by matching IP addresses and behavioral patterns to known companies, then enriches these accounts with firmographic data and engagement scoring. Factors.ai monitors for intent signals like increased visit frequency, deeper content engagement, competitor comparison research, and pricing page views that indicate heightened buying interest. You can build custom audiences based on specific engagement patterns and sync them to ad platforms for retargeting or to your CRM for sales follow-up. The platform provides attribution reporting that shows marketing's contribution to pipeline and revenue across different models including first-touch, last-touch, linear, and custom weighting. For B2B marketing and sales teams, Factors.ai connects marketing activities to revenue outcomes and surfaces the engaged accounts sales should prioritize.

Key Features:

• Account-level analytics: Track engagement and journey progression at the company level, not just individuals
• Multi-touch attribution: Understand which activities and channels influence deals throughout the funnel
• Anonymous visitor identification: Reveal which companies visit your website before they convert
• Intent signal detection: Monitor engagement patterns that indicate active evaluation and buying readiness

Who It's For: Factors.ai is essential for B2B companies running account-based marketing programs who need to prove marketing's impact on pipeline and identify engaged accounts for sales. Marketing operations teams use it for attribution and campaign optimization, sales teams prioritize accounts based on engagement signals, and revenue leaders understand which go-to-market motions drive the best outcomes.

Factors.ai connects marketing touchpoints to revenue and reveals which accounts are actively engaged for sales prioritization.