Common Room

Common Room unifies signals from your product, community, and digital channels to help go-to-market teams identify engaged prospects, prioritize accounts showing intent, and personalize outreach based on actual interests and behaviors across all touchpoints.

Common Room aggregates activity from your product, Slack community, GitHub, social media, website, content platforms, and support channels to create comprehensive engagement profiles for every person and company interacting with your brand. The platform tracks who's asking questions in your community, starring your repositories, attending your events, consuming your content, and engaging with your social posts alongside traditional product usage data. Common Room enriches these digital identities with firmographic data, maps individuals to their companies, and scores accounts based on multi-channel engagement to surface the hottest opportunities. Sales teams see which accounts have multiple employees engaging across channels, what topics they're interested in based on questions asked and content consumed, and which specific individuals to contact based on their level of engagement. The platform identifies warm introductions by showing which community members, customers, or team members have relationships with target accounts. Common Room monitors for buying signals like competitors mentioned in community discussions, questions about specific use cases, requests for enterprise features, or spikes in engagement that indicate heightened interest. You can set up alerts and workflows that notify sales when target accounts cross engagement thresholds, assign leads based on routing rules, and sync enriched account data to your CRM automatically. For developer tools, open source projects, and community-driven companies, Common Room reveals the qualified prospects already engaging with your ecosystem before they ever fill out a form.

Key Features:

• Multi-channel signal aggregation: Unify engagement from product, community, social, content, and digital channels
• Account-level intelligence: Map individual activities to companies and score accounts on total engagement
• Intent signal detection: Identify buying signals from community discussions, questions, and behavior patterns
• Relationship mapping: Discover warm paths to target accounts through your community and customers

Who It's For: Common Room is essential for companies with active communities, open source projects, or significant digital presence where prospects engage before buying. Developer relations teams use it to track community health, sales teams identify engaged prospects for outreach, and marketing teams personalize campaigns based on interests shown across channels.

Common Room transforms community and digital engagement into sales intelligence that reveals who's interested before they raise their hand.