Pocus

Pocus helps product-led growth companies identify which product users represent the best revenue opportunities, prioritize accounts based on fit and intent, and enable sales teams with the context needed to convert free users into paying customers efficiently.

Pocus analyzes your product usage data, combines it with firmographic enrichment and buying signals, and surfaces product-qualified leads (PQLs) that match your ideal customer profile and show behaviors that correlate with conversion. The platform lets you build custom PQL definitions based on specific product actions, usage frequency, feature adoption, team size, and engagement patterns that predict which free or trial users will become valuable customers. Pocus automatically enriches user signups with company information including industry, size, funding, technology stack, and growth signals so sales understands account potential before reaching out. The platform scores and prioritizes accounts using both product engagement signals and account fit criteria, helping sales focus on opportunities with the highest likelihood of closing and largest potential value. Sales teams get detailed playbooks showing which accounts to contact, when to reach out based on product triggers, what messaging to use based on features used, and which pain points to address based on usage patterns. Pocus monitors for expansion signals within existing customers like increased seat usage, new feature adoption, higher engagement levels, or approaching plan limits that indicate upsell readiness. The platform integrates with your CRM and sales engagement tools to automatically create leads, log product activities, trigger outreach sequences, and keep account data synchronized across systems. For PLG companies, Pocus bridges the gap between product analytics and sales execution by turning usage data into prioritized opportunities with full context for personalized conversations.

Key Features:

• PQL identification and scoring: Define product-qualified leads based on usage patterns and account fit
• Automatic enrichment: Enrich product signups with firmographic and technographic intelligence
• Sales playbooks: Get specific guidance on which accounts to contact and what messaging to use
• Expansion tracking: Monitor existing customers for upsell opportunities based on usage signals

Who It's For: Pocus is essential for product-led growth companies where prospects start in the product before talking to sales. Revenue teams use it to identify and prioritize conversion opportunities, sales reps get full product context for every account, and customer success teams spot expansion opportunities based on increased usage and feature adoption.

Pocus turns product usage into prioritized sales opportunities with the context needed for relevant, timely outreach.