Correlated

Correlated transforms product usage data into qualified sales opportunities by automatically identifying accounts showing buying intent, enriching them with business context, and routing hot leads to sales when they're ready to convert.

Correlated connects to your product analytics, data warehouse, and business tools to build a complete picture of how accounts engage with your product and what signals indicate purchase readiness. The platform lets you define product-qualified accounts (PQAs) and product-qualified leads (PQLs) based on specific usage patterns, feature adoption, engagement frequency, and behavioral milestones that correlate with conversion in your business. When accounts hit these criteria, Correlated automatically enriches them with firmographic data, technographic intelligence, and business context so sales understands account fit and potential deal size. The platform scores accounts based on both product engagement and account characteristics, helping sales prioritize which opportunities to pursue first. Correlated monitors for expansion signals within existing customers like increased usage, new feature adoption, additional user invites, or approaching plan limits that indicate upsell readiness. You can set up automated workflows that create leads in your CRM, assign them to the right reps, send Slack notifications, or trigger sales engagement sequences when accounts meet specific criteria. The platform provides sales teams with detailed account timelines showing product adoption journey, key feature usage, engagement trends, and critical moments that inform personalized outreach. For product-led and sales-assisted companies, Correlated turns usage data into pipeline by identifying exactly when accounts are ready for sales conversations and providing the context needed for relevant engagement.

Key Features:

• PQL identification: Define and automatically identify product-qualified leads based on usage patterns
• Account enrichment: Enrich product users with firmographic and technographic data for sales context
• Expansion signal detection: Monitor existing customers for upsell and cross-sell opportunities
• Automated workflows: Route qualified accounts to sales and trigger engagement at the right time

Who It's For: Correlated is built for product-led companies that need to operationalize the handoff from product to sales. Growth teams use it to define what makes an account sales-ready, sales teams get qualified leads with full product context, and customer success identifies expansion opportunities based on usage signals.

Correlated converts product engagement into qualified pipeline by identifying and routing accounts ready for sales conversations.