BuiltWith

BuiltWith tracks the technology stack of millions of websites, giving sales teams powerful intelligence to prospect companies based on the specific tools they use, identify technology adoption trends, and tailor messaging around actual infrastructure without technical interviews.

BuiltWith crawls websites continuously to detect and catalog the technologies companies use, from analytics platforms and marketing automation to ecommerce systems, CMS platforms, hosting providers, and developer tools. Sales teams use this intelligence to build hyper-targeted prospecting lists of companies using specific technologies that make them ideal prospects. For example, if you sell to Shopify stores, BuiltWith can identify every company running Shopify, then filter by traffic volume, location, or other technologies in their stack. The platform tracks technology adoption over time, showing when companies add or remove tools from their stack, which surfaces intent signals like migrations, consolidations, or new initiatives. You can research competitors by seeing which companies use their technology, identify replacement opportunities by finding companies using legacy or outdated tools, and discover expansion opportunities by targeting companies using adjacent products. BuiltWith provides detailed technology profiles showing the entire tech stack for any domain, including when technologies were first detected and historical changes. The platform offers lead generation tools to export lists of companies matching your technology criteria, with contact finding capabilities to identify decision-makers at those accounts. For technology companies selling to specific verticals or replacing specific tools, BuiltWith provides unmatched intelligence for account identification and research.

Key Features:

• Technology tracking: Monitor the complete tech stack of millions of websites across all categories
• Technology change alerts: Get notified when target accounts adopt, remove, or change technologies
• Advanced filtering: Build prospect lists based on technology usage, traffic, location, and industry
• Historical technology data: See when technologies were adopted and track stack evolution over time

Who It's For: BuiltWith is invaluable for technology companies prospecting based on tech stack composition. Sales teams use it to find companies using specific platforms, identify replacement opportunities, track competitor adoption, and tailor messaging based on actual infrastructure. It works especially well for companies selling to ecommerce, SaaS, and digital-first businesses.

BuiltWith reveals the technology stack of any website so you can prospect smarter and personalize outreach based on real infrastructure.