Attio reimagines CRM with a flexible, spreadsheet-like interface and powerful data model that adapts to how you actually work, providing the customization of Salesforce with the simplicity of Notion.
Attio breaks free from traditional CRM rigidity by letting you build your own data model and workflows using an intuitive, modern interface. The platform treats everything as objects and relationships you can customize, whether that's standard deals and contacts or custom workflows for partnerships, hiring, or investor relations. Spreadsheet-like views make it easy to see and manipulate data. Real-time collaboration lets teams work together like a shared workspace. Automatic enrichment pulls company and contact data. Email sync captures all communications. Templates and automations streamline repetitive work. The flexible data model means Attio grows with your business rather than forcing you to work around CRM limitations. For modern teams who want powerful CRM without Salesforce complexity, Attio provides the next generation of relationship management.
Key Features:
- Flexible data model: Build custom objects and relationships beyond standard CRM constraints
- Modern interface: Spreadsheet-like views and collaboration feel like Notion or Airtable
- Automatic enrichment: Company and contact data populated automatically as you add records
- Real-time collaboration: Teams work together in shared workspace rather than isolated
Who It's For: Attio is perfect for modern, fast-growing companies who want flexible CRM. It's ideal for teams frustrated by traditional CRM rigidity, startups wanting to move fast, and organizations using CRM for non-traditional workflows.
Attio brings modern flexibility and collaboration to CRM.
