Postal.io

Postal.io

Offline engagement platform for modern GTM teams

Postal.io provides an offline engagement platform that enables sales, marketing, and customer success teams to send personalized gifts, direct mail, and swag at scale through automated workflows integrated with your tech stack, creating memorable physical touchpoints that drive meetings, pipeline, and revenue.

Postal.io positions itself as the complete offline engagement solution that goes beyond simple gifting to encompass direct mail, swag management, event gifting, and corporate gifts all within a unified platform that integrates deeply with modern GTM tools. The platform provides a curated marketplace of thousands of gift options across all price points from $5 coffee cards to $500+ premium executive gifts, plus custom branded swag programs managed through Postal's warehousing and fulfillment infrastructure. You can build sophisticated sending campaigns triggered by Salesforce opportunity stages, HubSpot workflow enrollments, Outreach sequences, or custom API events, ensuring the right touchpoint reaches the right person at the right moment without manual intervention. Postal handles address collection through MagicLink technology that prompts recipients to confirm shipping details before sends are fulfilled, eliminating bad address data and reducing wasted spend on undeliverable items. The platform supports bulk sending for events, ABM campaigns, and customer appreciation programs where you can send hundreds or thousands of items with personalized messaging while tracking individual engagement and acceptance rates. Postal provides real-time analytics showing send status, acceptance rates, time to acceptance, and revenue attribution that connects offline engagement to pipeline influence and closed deals, proving ROI for every dollar spent on physical outreach. Integration with tools across the revenue stack including CRMs, marketing automation, sales engagement, and data warehouses means Postal becomes a seamless channel in your omnichannel strategy. For GTM teams wanting a complete offline engagement platform with enterprise scalability, Postal.io delivers the infrastructure, marketplace, and analytics needed to make physical sending a core growth channel.

Key Features:

  • Complete offline engagement platform: Gifts, direct mail, swag, and events in one unified solution
  • MagicLink address collection: Confirm shipping details before fulfillment to eliminate waste and bad data
  • Deep tech stack integration: Trigger sends from CRM, marketing automation, and sales engagement tools
  • Enterprise analytics and attribution: Track engagement, pipeline influence, and revenue impact for every send

Who It's For: Postal.io is built for modern GTM teams who want offline engagement as a core channel in their revenue strategy. Marketing teams use it for ABM campaigns and event gifting, sales teams automate personalized sending based on deal stages, customer success teams send milestone gifts and appreciation items, and revenue operations teams analyze offline engagement's contribution to pipeline and revenue.

Postal.io transforms offline engagement into a scalable, measurable channel that drives pipeline and revenue across your entire GTM motion.

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