Endgame

Endgame combines account intelligence, buying committee identification, and engagement tracking to help sales teams understand who's involved in purchasing decisions, how accounts are engaging across channels, and when to strike with targeted outreach.

Endgame builds comprehensive account profiles by aggregating signals from your website, product, email campaigns, content engagement, and advertising interactions to reveal which companies are showing interest and who within those organizations is engaging. The platform identifies and maps buying committee members by tracking which individuals from target accounts visit your website, consume content, attend events, engage with emails, and interact with your brand across channels. Endgame enriches these contacts with role information, seniority, department, and influence level to help you understand the decision-making structure and identify champions, economic buyers, and influencers. The platform scores accounts based on engagement breadth across the buying committee, frequency of interactions, and progression through your buyer's journey. Sales teams see timeline views of account activity showing which content pieces different stakeholders consumed, when engagement spiked, and which team members are actively researching to inform personalized multi-threaded outreach. Endgame monitors for intent signals like repeated visits to pricing pages, competitive comparison content consumption, case study reviews, and demo requests that indicate active evaluation. You can set up alerts when target accounts reach specific engagement thresholds or when key personas join the research process. The platform integrates with your CRM to automatically create contact and account records, log engagement activities, and update account scores based on buying committee progression. For enterprise sales teams running account-based strategies, Endgame provides the visibility needed to understand account dynamics and orchestrate multi-threaded engagement across the buying committee.

Key Features:

• Buying committee mapping: Identify and track all individuals from target accounts engaging with your brand
• Multi-channel engagement tracking: Aggregate signals from website, product, email, content, and ads
• Role-based intelligence: Enrich contacts with role, seniority, and influence to understand decision dynamics
• Account progression scoring: Track buying committee engagement and journey stage advancement

Who It's For: Endgame is built for B2B sales teams selling to mid-market and enterprise accounts with multiple stakeholders involved in purchasing decisions. Account executives use it to map buying committees and coordinate multi-threaded outreach, sales development teams prioritize accounts showing committee-wide engagement, and sales operations teams measure account progression and engagement quality.

Endgame reveals who's researching your solution and how the buying committee is engaging so you can orchestrate targeted account plays.