Demandbase

Demandbase combines account intelligence, advertising, and sales activation in one ABM platform, helping you identify target accounts, engage them with relevant content, and convert them with coordinated sales outreach.

Demandbase delivers a comprehensive account-based marketing and sales platform that unifies targeting, engagement, and conversion. Account intelligence provides firmographic data, technographics, and intent signals to identify and prioritize target accounts showing buying interest. Website personalization dynamically changes content based on visiting account attributes to deliver relevant experiences. Account-based advertising reaches decision-makers at target accounts across display, social, and programmatic channels. Sales activation provides contact data and engagement insights to help reps prioritize outreach to warm accounts. Integration with CRM and marketing automation ensures account data and insights flow throughout your go-to-market stack. For organizations running sophisticated ABM programs where marketing and sales need coordinated account intelligence and activation, Demandbase provides the platform to execute at scale.

Key Features:

• Account intelligence: Firmographics, technographics, and intent data to identify and prioritize targets
• Website personalization: Dynamically customize content based on visiting account attributes
• ABM advertising: Target decision-makers at specific accounts with relevant ads
• Sales activation: Contact data and engagement insights for coordinated sales outreach

Who It's For: Demandbase is ideal for enterprise B2B companies running account-based marketing programs. It's perfect for organizations where marketing and sales need unified account intelligence, teams targeting specific named accounts, and companies committed to ABM as their go-to-market strategy.

Demandbase powers enterprise account-based marketing and sales.