Bombora

Bombora provides Company Surge intent data that identifies which businesses are actively researching topics related to your solutions, helping you prioritize accounts showing real buying signals and engage them with relevant messaging.

Bombora monitors content consumption across a cooperative network of thousands of B2B websites to understand which companies are consuming content about specific topics and when their research activity surges beyond normal levels. This surge behavior indicates active projects and buying intent. The platform tracks intent across 10,000+ topic categories, from broad technology areas to specific product features, giving you granular visibility into exactly what accounts are researching. Bombora scores each account based on intensity and recency of engagement, making it easy to identify hot accounts ready for outreach. The data integrates seamlessly into your CRM, marketing automation, and advertising platforms to enrich existing records with intent signals. Sales teams can prioritize outreach to accounts showing intent spikes in relevant topics. Marketing teams can personalize campaigns and content based on specific research topics. Advertising teams can target in-market accounts with display and social ads. By focusing efforts on accounts actively researching your category, you dramatically improve conversion rates and shorten sales cycles.

Key Features:

• Company Surge scoring: Identify accounts showing abnormal spikes in content consumption indicating active projects
• 10,000+ intent topics: Track research behavior across thousands of specific B2B technology and business topics
• Data cooperative network: Monitor intent signals across thousands of B2B websites for comprehensive coverage
• Platform integrations: Push intent data directly into CRM, MAP, and advertising platforms for activation

Who It's For: Bombora is designed for B2B sales and marketing teams using account-based strategies who want to identify in-market accounts early. It's especially effective for technology companies, agencies, and any business with multiple products where understanding specific research topics helps prioritize and personalize outreach.

Bombora shows you which companies are actively researching your solutions right now.