Storylane lets you capture your product and turn it into interactive demos with guided clicks, tooltips, and branching paths that prospects can explore themselves, increasing pipeline velocity by letting buyers experience your product before talking to sales.
Storylane's Chrome extension captures screenshots and clickable elements from your live product to build interactive demo experiences in minutes. You create guided tours by adding hotspots that highlight key features, tooltips that explain functionality, and navigation flows that walk prospects through specific use cases and workflows. Demos are fully interactive, meaning prospects click through the actual product interface rather than watching a passive video. The platform supports branching logic so you can create choose-your-own-adventure style demos where different personas explore paths relevant to their needs. Storylane includes lead capture forms that collect prospect information before demo access, engagement analytics showing which features generate the most interest, and personalization tools to customize demos with prospect names, company logos, and industry-specific data. You can embed demos on landing pages, share them in email campaigns, include them in sales sequences, and use them during live calls to guide conversations. The platform integrates with CRM and marketing automation to track demo engagement and trigger follow-up workflows. Marketing teams use Storylane to increase website conversion by replacing static explainer videos with hands-on product exploration, while sales teams share personalized demos to educate prospects asynchronously and accelerate deal cycles.
Key Features:
- Chrome extension capture: Screenshot and recreate your product interface in minutes
- Guided interactive flows: Add hotspots, tooltips, and navigation to create engaging product stories
- Branching demo paths: Let different personas explore use cases relevant to their role
- Personalization engine: Customize demos with prospect data and branding for relevance
Who It's For: Storylane is designed for B2B SaaS companies wanting to scale product education without expanding their demo team. Marketing teams use it to convert website visitors into qualified leads, sales development reps send it in prospecting sequences to educate buyers, and account executives use it to reinforce value in multi-threaded deals.
Storylane transforms your product into engaging interactive demos that accelerate the buyer journey.
