Loom makes it effortless to record and share quick video messages that replace lengthy emails, unnecessary meetings, and confusing text-based explanations, helping sales teams communicate more effectively with prospects and customers through visual, personal, and asynchronous video.
Loom lets you record your screen, camera, or both simultaneously with a single click, making it simple to create product walkthroughs, personalized demos, proposal explanations, or follow-up messages that convey tone and personality impossible to capture in text. The platform automatically generates shareable links that play instantly in any browser without requiring prospects to download software or create accounts, removing friction from the viewing experience. Loom provides viewer engagement data showing who watched your video, completion rates, and viewing patterns so sales teams can gauge interest and prioritize follow-up based on actual engagement. You can add calls-to-action, custom thumbnails, and personalized video titles that increase click-through rates when embedded in emails or shared via LinkedIn. The platform includes transcription, closed captions, and AI-generated summaries that make video content searchable and accessible while allowing prospects to quickly scan content before watching. Loom supports video comments and emoji reactions that enable asynchronous conversations around recorded content, perfect for collaborative deal reviews or answering prospect questions without scheduling calls. For sales teams, Loom eliminates the back-and-forth of email explanations by showing instead of telling, creating clarity around complex topics, and building personal connections with buyers who prefer consuming content on their own schedule rather than attending live meetings.
Key Features:
- Instant screen and camera recording: Create videos in seconds without setup or technical knowledge
- Frictionless sharing: Send browser-playable links that require no downloads or logins
- Viewer analytics: Track who watched, completion rates, and engagement patterns for follow-up prioritization
- AI transcription and summaries: Make video content searchable and scannable with automatic transcripts
Who It's For: Loom is ideal for sales professionals who need to explain complex concepts, demonstrate products, or provide personalized follow-up without scheduling meetings. Account executives use it for custom demos and proposal walkthroughs, SDRs create personalized prospecting videos, and customer success teams record training content and answer support questions visually.
Loom replaces lengthy emails and unnecessary meetings with quick, personal video messages that communicate clearly and build authentic relationships.
