Arcade combines video recording with interactive elements to create engaging product demos that feel more dynamic than static videos but require less complexity than fully interactive clones, perfect for marketing teams who want to showcase product value quickly.
Arcade uses a browser extension to capture your product as you navigate through it, recording both video and capturing clickable elements to create hybrid demo experiences. The result is a demo format that plays like a video with smooth transitions but includes interactive hotspots where viewers can click, explore, and engage with key features. This hybrid approach gives you the storytelling control of video with the engagement benefits of interactivity without needing to maintain separate demo environments. You can add annotations, zoom effects, pan and scan, tooltips, and visual highlights to draw attention to important features and guide viewers through your product narrative. Arcade demos are extremely lightweight and load instantly on any device, making them ideal for embedding in websites, sharing in email, posting on social media, and including in help documentation. The platform includes a media library for managing demo assets, templates for common demo formats, and analytics showing view rates, engagement patterns, and drop-off points. Marketing teams use Arcade to create product teasers for social media, sales reps share quick product overviews in prospecting emails, customer success teams build onboarding walkthroughs, and product teams create feature announcement demos. Because Arcade captures both video and interactive elements, you get smooth animations and transitions that pure screenshot-based tools can't achieve while maintaining some interactivity that passive videos lack.
Key Features:
- Hybrid video-interactive format: Combine smooth video playback with clickable interactive elements
- Visual storytelling tools: Add zoom, pan, annotations, and highlights to guide viewer attention
- Lightweight and fast: Demos load instantly on any device without heavy asset downloads
- Multi-purpose usage: Works for marketing, sales, support, and product announcements
Who It's For: Arcade is ideal for teams who want the engagement of interactive demos without the complexity of maintaining demo environments. Marketing teams use it for website and social content, sales teams share quick product overviews, customer success creates onboarding content, and product teams showcase new features with visual polish.
Arcade creates beautiful product demos that combine video storytelling with interactive engagement.
